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ABB Power City

Redesigning the "Power City" exhibition within the Spreitenbach Environment Arena near Zurich.
Within the 100 square metre themed exhibition, the ABB Group provided information about the subject of energy and energy efficiency.
Because visitor numbers were generally low, partly due to a lack of visual appeal, the exhibition needed to be redesigned spatially whilst retaining the content and existing exhibits.
The removal of some of the walls opened up the spaces to create a more open architecture, allowing visitors to see clearly how the different thematic areas connected and related to each other. In addition, it produced an area for an additional theme.
A new interactive terminal was added that defined the start of the exhibition and introduced interested visitors to the subject matter.


Exhibition design / competition


ABB Schweiz AG




Idea and conception