MV Hero Area - Referenzen EN


Open communication

Design of the Roche Pharma congress stand at the 31st German Cancer Congress in Berlin in 2014. The lozenge-shaped wall elements of the stand architecture run at an offset angle to the stand edge and thus break up the entire space into four outer areas and one large inner area.
The various indications are presented in the outer areas. Here, trade visitors can find out about the entire Roche product portfolio in the field of oncology and haematology, either in personal discussions or via touchscreens.
In the inner space, an open info-lounge area offers an opportunity for more in-depth discussions. It can be accessed from all four sides, thus providing visitors with interesting insights and perspectives of what is happening in the congress.


Product and brand worlds / trade fairs and congresses


Roche Pharma AG


Messe Berlin

Time period



Exhibition stand design
Graphics and media design
Technical planning
Project management
On-the-spot coordination

Involved in the project

Schreinerei Lamboy GmbH