MV Hero Area - Referenzen EN


Strong Statement

Design of a congress stand for the 3th German Cancer Congress in Berlin in 2012 for Roche Pharma AG.
On this 310 m² island stand, the stand architecture opens towards the congress hall's main entrance. The main design element is an archway towards the back. This lounge and catering area, designed exclusively in the Roche CI shades of blue, is visually clearly separated from the otherwise very open stand area, providing space for individual discussions in a relaxed atmosphere.
The various indication-specific product presentation areas are freely accessible around the periphery of the stand and are highlighted using graphics in the relevant CI product colours..
A centrally positioned round counter provides further information facilities and catering elements.


Product and brand worlds / trade fairs and congresses


Roche Pharma AG


Messe and ICC Berlin

Time period



Exhibition stand design
Graphics and media design
Technical planning
Project management
On-the-spot coordination

Involved in the project

Schreinerei Lamboy GmbH