MV Hero Area - Referenzen EN

close

Stop smoking campaign

The aim of the campaign was not to demonise smokers but to motivate them to stop with the support of medication and to persist in the long term. For this, a mobile experience pathway was designed which allows users to experience the various phases of giving up smoking for themselves. The plan was that the exhibition would tour around major shopping malls throughout Germany. Unfortunately, this exciting project was not realised.

Category

Exhibition design

Client

Medical Relations for Pfizer

Location

Various shopping centres

Time period

2008

Services

Concept
Exhibition design

People involved:

Illustrations: Domo Löw