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The Cog Terminal

When a very successful product changes its branding almost over night after more than 10 years, it needs an impressive campaign to install the new key visual amongst its customers. The cog wheel, the central element in the new visual, was inserted into 4,000 congress bags, with the clear request to bring it along to the Roche stand, to place it manually into the new visual, to complete it and, through this action, to trigger a donation of €5 to the German Leukaemia Fund.


Category

Tangible multimedia

Client

Roche Pharma AG

Location

Terminal at DGHO in Berlin

Realisation

2010

Services

Consultancy
Idea and conception
Storyboard
Project management

Involved in the project

3D visualisation and animation: Marc Vollmer
Sound design: Benno Hofer